Predictive Modeling
Customer Churn Prediction
Machine learning workflow for predicting churn from transactional and behavioral data so teams can act on retention risk sooner.
- Python
- Scikit-learn
- Tableau
- Built and evaluated classification models to predict churn across multiple customer segments.
- Engineered features and cleaned historical data to improve prediction quality and decision usefulness.
- Used Tableau dashboards to visualize churn probabilities, customer segments, and key risk factors.
